This monograph proposes a plan and describes a strategy for developing and maintaining strong, effective student recruitment to support program enrollment.
Photonics associate degree programs at two-year colleges across the nation must all acquire robust enrollments to assure their continued existence—and to produce an adequate technician workforce for the U.S. photonics industry. Increased enrollments and more completers strengthen such programs, which in turn benefits deserving students who are interested in pursuing very rewarding careers in an interesting and dynamic field.
The purpose of this monograph is to propose a plan and describe a strategy for developing and maintaining strong, effective student recruitment to support program enrollment. The monograph presents the need and rationale for focused student recruitment, strategies for using current students as program recruiters, and the benefits these students acquire by serving as recruiters. Specifically, recruiting new students helps current students gain “soft skills” that employers value in new employees, including skills in team building, leadership, planning, scheduling, evaluating, data collecting, and record keeping. The closing sections of the document provide information about proven resources and recruitment events.
We hope this document will spark interest in using students as recruiters among faculty members who desperately need this help. Comments and suggestions are welcome and will be considered if and when a revision is called for.
OP-TEC has produced a short webinar recording to complement the monograph which can be viewed at http://www.op-tec.org/op-tec-webinar-using-current-students-as-recruiters
Author(s): Dan Hull, Gary Beasley, Greg Kepner and Dorian McIntire
Category: Monographs and Reports